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Social networking has become the Mecca of cyber-communication in personal, business and marketing terms over the past three years. How did we ever manage to survive without the Facebooks and Twitters of this world?

Although the social networking website, Twitter, has become a useful tool for marketing products and services, some companies fail to utilise its full repertoire of features. In reality, they use it very badly! There is a right and wrong way to use Twitter, and hopefully we can answer some of the queries you undoubtedly have in regards to using Twitter to promote your small business.
The Right Way

Many business owners ask the question on how they can use Twitter to help promote their businesses or is it a waste of time and effort? Using twitter in conjunction with your company blog or website is highly important. If you do not have a website or blog, you will be selling your products and services short, because Twitter only allows you to create small paragraphs (tweets) at a time.

Ensuring your tweets link directly to articles or product reviews on your website is an ideal solution to enjoy short-term results. You will need to take the necessary steps to hire a web developer to attach social networking media buttons to your blog, so potential customers can follow you on Twitter, which notifies followers of new products or articles on your website. This way you can quickly raise your profile and the exposure of your small business. Business is a numbers game, so more traffic to your website through Twitter followers ensures more potential customers viewing your products. This culminates in more sales and higher profit margins.
Find Your Target Consumer Groups

Using Twitter to promote your business is important for targeting your ideal consumer group and performing valuable market research. On Twitter, you can follow your followers! This allows you to research your potential customers’ expectations and needs. Knowing what your customers want will help streamline your business and target the right customers. This is why internet marketing has become an important facet in modern business times. You are simply marketing your products to those who seek them, as opposed to expensive forms of blanket marketing techniques right across the board, which is a waste of time and money.
Tap into Customers’ Subconscious

By repeatedly tweeting your followers on a daily basis, you are keeping your brand name firmly in their minds-eye. Familiarity breeds popularity, and the more people you can reach out to with your Twitter account, the more exposure your company receives. Building relationships with you customers on Twitter provides a more personal touch than emailing them with weekly or monthly newsletters that they would most probably not read or delete.

It is important to remember that social media networking websites such as Twitter are the new low-cost marketing methods to reach the people who are really interested in your products and services. It is important to build a firm relationship with your customers for market research purposes and to raise your profit margins effectively.

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